I do not know if it is my love for the petit four that makes me see macarons, cupcakes and muffins everywhere, but it seems to me that they have become the favourite dessert of fashion-lovers. If you look at the Louis Vuitton SS 2012 collection and ad campaign and think about the pictures of recent fashion shows after-parties, you will notice that these little sweets pop up in every shape, shade and (worryingly enough) in every possible taste. In my opinion, these mini desserts make people happy because, well, they look incredibly cute, not to mention that, from a fashion perspective, they are perfect to channel the pastel and preppy trend of the season.
My culinary love affair with macarons started many years ago in Paris with Ladurée and continued ever since. Every time I pass in front of a patisserie that displays macaroons in the window I just cannot stop from getting in and try them. Years of hard fieldwork allowed me to discover the creations of unknown artisanal bakeries as much as those of very well-know brands. As for Brussels, my favourite one is Wittamer, a family of Belgian patissiers chocolatiers that has a beautiful cafe in the city centre (12 Place du Grand Sablon), and I always go for a trio of vanilla, strawberry and speculoos (the traditional cinnamon cookies).
Let me conclude by saying something that will make me very unpopular: I don't get Pierre Hermé. Actually I tend to enjoy more its lovely boxes than its precious macarons. Maybe this has something to do with the fact that he tries too hard to give a sophisticated taste to something which is, and has to be, quite simple. I must say the quality of the ingredients is superb and the freshness of the product is unbeatable, but no matter how fragrant the little macaron is, how silky and buttery its cream is, tasting of olive oil is wrong.
And what about you, what are your favourites? After another very busy week at work, I will finally devote the next couple of days in catching up with my blogging pleasures. I wish you all a great week-end!
Image source: Vogue.it